Özet:

YouTube, which has become one of the most popular social media platforms of today, has crossed the boundaries of traditional media in content production and access and has turned into the meeting point of large masses with its continuously developed infrastructure. In the study, YouTube is approached in the context of the effect of technological developments on media and explained from the perspective of the media ecology, which discusses the changes created by the social reflections focusing on human emotions, thoughts, values and behaviors on the basis of interaction. Within this framework, it is aimed to put forward the ecological map of YouTube for Turkey within the context of approach of media ecology. In this study, the content analysis method is employed to examine the YouTube channels, which are included in the Top 100 list of Turkey and addressed in terms of the new media ecology, by paying attention to the number of followers, number of views and the assessments related to the effect ratios of these numbers. In the study, the themes, discourses, video contents, visual aspects and statistical data of YouTube channels are categorized and analyzed in respect of content production, the form of the content produced and the similarities and differences between the traditional media and these channels.

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