The aim of the article is to analyze English animal metaphors used in the language of economics and professional slang, which have acquired the status of terms. The authors aim to highlight those typical animal features that are referential when using the basic metaphorical pattern of "companies are animals." The authors base their research on the theory by J. Lakoff and M. Johnson. The article shows that metaphors serve as an important communicative tool to transmit specific information. On the one hand, the cognitive value of the metaphors lies in the fact that they show the features of the categorization of the outside world by the English-speaking community, and on the other hand, reveal the linguistic and creative potential of this phenomenon.
Alan : Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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