Citation Number
2
Views
42
Downloands
15
Bu çalışmanın amacı satın alma davranışlarındaki tutarlılığı ifade etmek için kullanılan sadakat kavramı ile turistlerin ziyaret ettikleri destinasyonda edindikleri deneyim arasındaki ilişkiyi aidiyet kapsamında ortaya koymaktır. Bu amaçla, destinasyonları tekrar ziyaret eden ve aynı zamanda ziyaret ettikleri destinasyonları başkalarına tavsiye ederek destinasyonların pazarlanmasını kolaylaştıran turistlerin destinasyon sadakati oluşum sürecine doğrudan ve dolaylı etki eden değişkenler bir model kapsamında incelenmiştir. Kurulan yapısal eşitlik modelinde destinasyon deneyiminin ve destinasyon aidiyetinin destinasyon sadakati üzerindeki etkileri yol analizi çizilerek test edilmiştir. Analiz için kullanılan veriler Fethiye’yi ziyaret eden 395 turistten anket tekniği kullanılarak elde edilmiştir. Araştırma sonuçları, destinasyon deneyiminin sadakat üzerinde etkili olduğunu ve bu ilişkiye destinasyon aidiyetinin aracılık ettiğini göstermektedir.
The purpose of this study is to reveal the relationship between the concept of loyalty used to express consistency in their purchasing behaviors and the experience that tourists have gained at the destination they visit. For this purpose, the variables that directly and indirectly affect the process of formation of destination loyalty for tourists who visit the destinations again and also recommend the destinations they visit to others by facilitating the marketing of the destinations are studied within a model. In the established structural equality model, the effects of destination experience and destination affiliation on destination loyalty were tested by drawing road analysis. The data used for analysis was obtained by using the survey technique from 395 tourists who visited Fethiye. The research findings show that the destination experience affects loyalty and that the destination belongs to this relationship.
The aim of this study is to address the concept of loyalty used to express coherence in purchasing behaviors on a touristic destination. For this purpose, a model that directly and indirectly influences in the formation process of destination loyalty of tourists, which makes it easier to market destinations by revisiting destinations and also recommending them to others, has been examined within a model. In the constructedstructural equation model, the affects of destination experience attachment on destination loyalty have been tested by drawing path analysis. In order to be able to perform the analysis, the data of the research have beencollected by using the questionnaire technique from 395 tourists who visit Fethiye. The results of the research show that destination attachment have mediating effect on the relation between the destinastion experience and destination loyalty.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
Article Detail 
Citation Owners
Similar Articles
Download PDF
Journal Information
Listen Paper
Print This Page
Share
Mendeley
