Abstract:

With the desire for a better quality of life, social, ecological and economic deformations are also increasing due to the increase in consumption from day to day. This has provided a more quality life cycle while developing concepts such as environmental sensitivity, passionate behavior, awareness increase and creating alternatives, and sustainable consumption. But one of the requirements for the development of sustainable consumer behavior is to care for future consequences and feel responsibility. Despite the study of the relationship between personality and the referred concepts in literature, there has been no study in which the relationship between the personality type and the future/subject results are concerned. The aim of this study is to identify whether the personality structure that concerns the future results and the personality structure that concerns the immediate results differentiate individuals’ sustainable consumption behaviors. At the end of the study, people who care about future results show more economical, less unnecessary purchasing behavior, and those who care about instant results show less economical, more unnecessary purchasing behavior. The achieved results will help to better explain the sustainable consumption behaviors of these two personality structures. The influence of personality structures on the development of social awareness will also be better understood.

Abstract:

Social, ecological and economic deformations are increasing due to increased consumption from day to day in favor of a better quality of life. While providing a better quality of life cycle, concepts such as environmental awareness, frugal behavior, increase in awareness, and alternative creation concept have improved the sustainable consumption trend. However, one of the requirements for the development of sustainable consumption behavior is to consider future results and to feel responsibility. Despite the fact that in literature the relationship between personality and concepts which are mentioned, is investigated but no research has been conducted to investigate the relationship between personality type and future / immediate results. The purpose of this research is to determine whether the personality structure that cares about future outcomes and the personality structure that cares about immediate results differentiate individuals' sustainable consumption behaviors. At the end of the research, it was determined that those who care about future outcomes have more savings, less needless buying behavior, and those who care about instant results show less saving and more needless purchasing behavior. Obtained results will help to explain the sustainable consumption behavior of the two-person structure. In addition, the influence of personality structures for the development of community consciousness will be understood more clearly.

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