Özet:

This research aimed at finding out what colours of clothing academics wear to work in the context of a state university. The research was conducted with convergent parallel design from mixed method research designs. The study was conducted with 93 academic staff (41 Women, 52 Men) working at a state university. The data were collected with the Colour Perception Questionnaire. In the analysis of quantitative data, arithmetic mean, standard deviation and frequency values were used. Qualitative data was analyzed descriptively. The analyses revealed a significant emotional effect of different coloration, depending on the respective attributions and effects, on the psychological state and daily lives of academics, and the resulting effect varied between male and female participants by implications and the message communicated by each color. It was found that female academics mostly associated colours with comfort, vitality and happiness conditional on their physical and psychological ontogeny, while males indicated a relationship between colours and professional performance and perceived colours as a sign of relaxation, self-confidence, peacefulness, and success. It was also revealed that the colors of clothes chosen by academics in business life as a means of expressing themselves and their styles differed by their personal concerns and tastes, physical characteristics, age, social life and status at work. In light of the findings here, it was recommended to raise awareness of employees about the stimulating effects of colours not only in public institutions but also in private sector institutions through a variety of training activities, seminars or in-service training for this purpose, considering the effects of colours on human psychology.

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