Özet:

Although communication in crisis periods always points to an important challenge for organizations, it has become more complex and critical during the Covid-19 outbreak. Effective communication is particularly needed with respect to food supply and production, access to healthy food and food safety. In this context, the aim of our research is to understand the main crisis communication approached the largest food companies has developed in the epidemic process in Turkey. For this purpose, communication messages of 12 food producers were analyzed in a comparative manner based on their textual features, topics and crisis response strategies. For this review, two prominent crisis communication approaches have been utilized. Findings point to significant differences among firms in terms of communication effectiveness. While the most used strategy is showing goodwill / giving confidence, the food producers’ communication approaches can be regarded inadequate in providing feedback and showing concrete support for stakeholders during the crisis period.

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