Özet:

The purpose of this research is to determine the perceptions of the members participating in active zumba about the concept of "Zumba" with the help of metaphor. The research group consisted of 94 volunteers living in Ankara (age = 32.57 ± 9.91 years) and doing active zumba in various gyms. In the research, as a data collection tool, a "metaphor form" was prepared to determine the participants' perceptions about the concept of zumba. The research data were collected with the metaphor form sentence is written "Zumba is like ...; because.... " As the metaphors obtained in the research are used as a descriptive tool, one of the quality research approaches; content analysis was used. For the reliability of the analysis of the research data, the reliability coefficient between the participants was calculated and this value was found to be 97%. When the data were evaluated, it was determined that active zumba participant members produced a total of 35 metaphors.These metaphors were collected in 5 categories. While it was determined that the participants mostly developed metaphors related to the concept of zumba in the categories of "pleasure" and "feeling of happiness", these categories were followed by "health", "psychological benefit" and "socialization". The metaphors most produced by the participants are listed as entertainment, dance, chocolate, sports, lifestyle and life energy. As a result; in research for the concept of "zumba" of the participants; it has been determined that they use living, inanimate, abstract and concrete metaphors.

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