Özet:

Examining the effect of perceived social identity characteristics on behavior is essential for explaining tourist behavior. Determining the factors that influence responsible tourist behavior can assist in mitigating the negative impacts of tourism on the environment, society, and culture, as well as make positive contributions. In this direction, the research seeks to investigate the impact of social identity perception on the attitudes of camping and caravan tourism participants toward responsible tourist behavior. In accordance with the purpose of the study, the data collected from 410 visitors who participated in camping and caravan tourism in Balıkesir using the convenience sampling technique were analyzed. One of the quantitative research methodologies is the relational survey model. Following an evaluation of the exploratory and confirmatory factor analyses of the scales, the path analysis results were evaluated. Learning, culture, and the environment were determined to be the sub-dimensions of the attitude toward responsible tourist behavior. A key finding of the research is that social identity perceptions have the greatest impact on the environmental dimension of attitudes towards responsible tourism behavior. It has been concluded that the perception of social identity has a positive and significant effect on attitudes toward responsible tourist behavior. Therefore, expanding social identity studies and implementing social advertisements and campaigns regarding sustainability through social identity can be beneficial in reducing negative environmental impacts.

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