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  Citation Number 17
 Views 32
Geleneksel Medya Gündeminin Belirlenmesinde Sosyal Medyanın Rolü
2014
Journal:  
İletişim Kuram ve Araştırma Dergisi
Author:  
Abstract:

Bu çalışmada gündem kurma kuramı çerçevesinde, Türkiye’de sosyal medyanın geleneksel medya gündemini belirlemedeki rolü incelenmiştir. Çalışmada, Türkiye’de 2013 yılının Ocak ve Şubat aylarında yayımlanmış en çok izlenen ulusal üç televizyon kanalının ana haber bültenleri ve en çok okunan üç gazetenin ilk sayfaları, nicel içerik çözümlemesi yöntemi ile incelenmiş ve sosyal medya içeriklerinin bu örneklemdeki kullanımı araştırılmıştır. Çalışma sonucunda sosyal medyanın ana haber bültenleri ve gazetelerin ilk sayfalarında yeterince yer bulamadığı, sosyal medya içeriklerinin ciddi meselelerden ziyade genellikle haberlere eğlence unsuru katmak amacıyla kullanıldığı ve bu içeriklerden gündemde önemli yer tutan ve haber değeri olan olayları görsellerle desteklemede faydalanıldığı belirlenmiştir. Sonuç olarak çalışmanın yapıldığı dönemde sosyal medyanın geleneksel medya gündemini belirlemediği, geleneksel medya tarafından belirlenen gündemin konuşulduğu bir alan olduğu görülmüştür.

Keywords:

The role of social media in defining the traditional media agenda
2014
Author:  
Abstract:

In this study, in the framework of the agenda theory, the role of social media in determining the traditional media agenda in Turkey has been studied. In the study, the main newspapers of the three most watched national television channels published in January and February of 2013 in Turkey and the first pages of the three most read newspapers were studied by the method of quantum content analysis and the use of social media content in this sample. The study found that social media did not find enough space in the first pages of the main news newspapers and newspapers, that social media content was often used to add entertainment to the news rather than serious issues, and that this content was used to support the events that have an important place in the agenda and news value with visual support. As a result, the study was seen as a field where the social media did not determine the traditional media agenda, the agenda determined by the traditional media was discussed.

Keywords:

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İletişim Kuram ve Araştırma Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 465
Cite : 1.918
İletişim Kuram ve Araştırma Dergisi