Abstract:

Today, the quality of the products and services offered by the companies is the result of customer satisfaction. Companies that provide customer satisfaction can gain customer loyalty and adapt to the competition in the market. The aim of the study is to measure the expectations and satisfaction of customers who come to the thermal tourism enterprises in the province of Bolu. The study of the obtained data is believed to provide a solution by identifying the customer’s satisfaction and thermal tourism companies in this direction. In the study, quantial methods were applied to the survey technique. The data is analyzed with SPSS 22. The average level of importance is high, while the average level of satisfaction is below the indicated level of importance. As a result, the geothermal potential of the Bolu province of thermal tourism facilities, which is high, is determined to be the average customer satisfaction level in the form of satisfaction.

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