Özet:

Changing consumer behaviors are also reflected in food consumption and today consumers have started to order food over the internet. Consumers can place their food orders through the websites and mobile applications of businesses that offer online food ordering services. The purpose of this study is to reveal the effect of perceived value, trust and promotion by consumers who have ordered food through websites or mobile applications on electronic word-of-mouth marketing behavior. In the research where the quantitative research method was preferred, the survey technique was employed and the data was gathered via convenience sampling method, one of the non-random sample methods. For this purpose, data were collected online in November-December (2023) from consumers who had previously ordered food online. The data obtained were analyzed with SPSS 25 and AMOS 24 statistical package programs. As a result of the analysis, it was determined that perceived value, trust and promotion of online food ordering websites and mobile applications have positive and significant effects on electronic word-of-mouth marketing behavior. The results obtained provide important contributions both theoretically and practically.

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