Özet:

As a public relations area of application, sponsorship activities play an important role in creating and developing a positive image of organizations in the eyes of the target audiences. The purpose of bringing them to the target is very important for the organizations.   Nowadays, compared to the traditional mass communication means, web pages stand out as a public relations mechanism from the point of view of organizations in terms of the content that can be controlled by organizations without being exposed to marginal surveillance. Thus, it is also important for organizations to use corporate web pages in their advertising sponsorship activities to reach greater audiences. In this study, it is intended to determine what the practices of the industrial organizations are related to sponsorship; to identify how these practices are presented from the corporate web pages of the organizations. As an example of the study, the 100 organizations listed in the list of the first 500 major industrial organizations in Turkey, which was announced by the Istanbul Chamber of Industry. The corporate web pages have been analyzed by the content analysis method of how much information is included in the sponsorship work, how organizations present these messages, which sponsorship fields are more related to. Accordingly, the most supported sponsorship areas have been determined as sports sponsorship, cultural-art sponsorship and educational sponsorship. Sponsoring messages appear to be more presented through visual and written materials, electronic newsletters and text; only 5 of the sponsorship messages are presented by link under the sponsorship title on the main page. However, the contribution of the organizations to the sponsorship activities is limited.  It is also among the outstanding findings that organizations do not use the web pages effectively in the transmission of sponsorship messages to the target audience.