Özet:

In West Sumatra, the city of Bukittinggi has been a famous tourism city in Indonesia since the colonial era. In line with the COVID-19 outbreak, the entire tourism sector in this city has experienced a collapse. The study aims to analyze the impact of the COVID-19 pandemic on the tourism sector and the sustainability economy of Bukittinggi City people. This research is descriptive research using a qualitative approach. Data collected through interviews, observation, and literature study. The results show that: 1) The impact of the COVID-19 pandemic on tourism in the City of Bukittinggi affects revenue Regional (PAD); 2) The people of Bukittinggi who work as public historians have lost a lot of their income; 3) The demand for MSMEs (Micro, Small, and Medium Enterprises) has decreased, especially those related to handicraft businesses in the tourism sector; and 4) The people of Bukittinggi City, affected by the COVID-19 pandemic, are trying to rise from the economic downturn by trying various new business alternatives, including utilizing social media to sell MSMEs. Which were initially engaged in the tourism sector, switched to producing cloth-based masks, selling tissue at several road junctions as additional income, selling pulses and data packages, and offering isolation packages in several hotels and inns.

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