Abstract:

Abstract tries during the Covid-19 pandemic, which brings a new era all over the world, in Türkiye, through two websites examples prepared specifically for this subject by the Presidency of Communications. Content analysis technique was used to understand the elements such as structural structure of the websites and the messages intended to be given, and the obtained data were evaluated within the framework of strategic communication theory. The results of the study show that, within the scope of the aim of combating the pandemic and revitalizing tourism, the websites were designed to convey messages to the domestic and foreign public in Turkish, English and Russian, depending on the audience they target. When the contents are examined, it is seen that Türkiye carries the message that it is a strong country that is self-sufficient and beyond that helps all the countries of the world during the pandemic process. In addition, economic and technological development and touristic and cultural beauties are also highlighted. In order to increase interaction, opening www.turkiyestopscovid.com social media accounts for comments, promoting the sites more, and considering the countries where the most tourists come to Turkey, including German and Arabic on www.covid19turkey.com are the recommended topics.

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