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  Citation Number 3
 Views 19
Dikkat Ekonomisi Aracılığıyla Sosyal Medyayı Yeniden Düşünmek
2020
Journal:  
Galatasaray Üniversitesi İleti-ş-im Dergisi
Author:  
Abstract:

Yeni iletişim teknolojilerinin hızlanan yenilenmesi ve yaygınlaşan kullanımı medya ile geçirilen zamana ve medyada üretilen ya da tüketilen içeriğe yönelen dikkat sorunsalını iletişim çalışmaları alanında önemli bir konu olarak gündeme getirmiştir. Yeni medya ya da sosyal medya platformlarını içerik tüketmek ya da tükettiği içerikle aslında bir “fayda” üretmek için kullananların sarf ettiği dikkat, post-modern ya da dijital çağın en kayda değer ekonomik değerine dönüşmüştür. Bu yazıda iletişim araçlarının yeni yapılanmasının medya kullanıcılarının dikkatini günümüzde neye dönüştürdüğü kuramsal tartışmalar ışığında ele alınacak, söz konusu tartışmaların düşünsel kaynaklarına dayanarak yeni medya ve dikkat olgusuna ne tür düşünsel açılımlar getirebildiği serimlenecektir.

Keywords:

Rethinking Social Media Through The Conceptualization Of The Attention Economy
2020
Author:  
Abstract:

The accelerated renewal and widespread use of new communication technologies have brought up the question of attention, which focuses on the time spent with the media and the content  produced or consumed in the media, as an important issue in the field of communication studies. The attention of those, who use new media or social media platforms to consume content or actually produce an “advantage” with the content they consume, has become the most important economic value of the postmodern or digital age. This article, in the light of theoretical debates, will discuss what the new structuring of the means of communication has transformed the attention of media users into, and will lay out, based on the intellectual sources of the discussions in question, what types of intellectual expansions it has provided for the phenomenon of new media and attention.

Keywords:

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Galatasaray Üniversitesi İleti-ş-im Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 352
Cite : 1.611
Galatasaray Üniversitesi İleti-ş-im Dergisi