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Endnote
Gelenekselden Dijitale Türkiye’de Reklamcılık
2020
Journal:  
Yalova Sosyal Bilimler Dergisi
Author :  
Abstract :

Reklam, toplumun dinamikleri içerisinde tüketime ve tüketicilere yön veren önemli bir satış ve pazarlama aracıdır. Sanayi Devrim’i sonrasındaki gelişmelere paralel olarak reklamcılık anlayışında bir takım değişimler yaşamıştır. Bu çalışma Sanayi Devrimi ile birlikte modern reklamcılığın bir sektör olarak yükselişini, yeni reklam akımlarını ve döneme yön veren reklamcıları analiz etmektedir. Bununla birlikte Türkiye’deki reklamcılığın gelişim süreci tarihsel bir perspektiften irdelenmiştir. Osmanlı döneminde ilan reklamcılığı olarak doğan Türkiye’deki reklamcılığın Cumhuriyet dönemindeki gelişimi, ajanslar, uygulayıcılar ve dönemi etkileyen reklam çalışmaları ekseninde ele alınmıştır. Ayrıca 2000’li yıllarda teknolojik gelişmelerle hız kazanan dijital reklamcılığın Türkiye’deki serüveni de çalışmaya dahil edilmiş ve dijitalleşen reklamcılığın bugünkü durumu da kavramsal olarak açıklanmıştır.

Keywords :

Traditional Digital Advertising in Turkey
2020
Journal :  
Yalova Sosyal Bilimler Dergisi
Author :  
Abstract :

Advertising is an important sales and marketing tool that guides consumption and consumers within the dynamics of society. Parallel to the developments after the industrial revolution, a number of changes in the perception of advertising have been experienced. This study, along with the Industrial Revolution, analyses the rise of modern advertising as a sector, new advertising flows and advertisers that are trending. However, the development of advertising in Turkey has been drawn up from a historical perspective. The development of advertising in Turkey, which was born as advertising in the Ottoman period, was addressed in the axis of advertising work that influenced the Republic period, agencies, practitioners and the period. In the 2000s, the popularity of digital advertising that has gained speed with technological developments in Turkey has also been included in the work and the current state of digitalized advertising has also been explained conceptually.

Keywords :

2020
Journal :  
Yalova Sosyal Bilimler Dergisi
Author :