Özet:

Cinema differs from other mass media considering the technology it uses and constantly renews, the industry it creates and the masses it influences. The size of the sector and the high budgets created as a result of the balance of supply / demand (consumption / production) are being controlled by all the components of the sector, especially the producers and cinema companies. States are intervening in cinema in order to reflect national cultural identity, add dynamism to the sector and take regulatory measures. The production and distribution companies have established the cinema enterprises and the footsteps of the films brought along with the big cartels. Within this cartelized structure, the independent filmmaking process is subject to unfair competition. Turkey, especially in the year of 2018 started a similar debate in recent months; a group of filmmakers and film actors stated that promotions and campaigns in movie theaters led to unfair competition. As a result of the failure of reconciliation of cinema enterprises and local production companies, new regulations prepared by the Ministry of Culture and Tourism were enacted and enacted. In this study, the regulations of the Law Amending the Law No. 7163 on ”Evaluation and Classification of Cinema Films and their Support” which were published in the Official Gazette on 30 January 2019 were examined from the perspective of cinema enterprises. In addition to revealing the criticisms of the film companies towards the law, a perspective has been tried to put forward which changes and transformations will emerge in the cinema sector. In this context, in - depth interviews were conducted face -to- face with film business directors (5 persons) between 10 February and 18 June 2019 .As the sample 5 in Turkey's big cities (Istanbul, Ankara, Konya, Adana and Kayseri) 5 different films have been selected. Cinema business managers were asked 5 questions on semi-structured interview form. According to the cinema management directors, the restrictions on the advertising period introduced by Law 7163 will affect the sector negatively and cause it to shrink. In addition, the prohibition of applications such as promotions, campaigns and subscriptions will increase ticket prices, and this increase will put a financial burden on the audience. Business managers stated that the cinema sector will undergo a significant transformation and cinema halls will create a multiplex structure and create alternative investment areas.

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