Abstract:

The objective of the article is to substantiate the forms, mechanisms, and directions of development of rural green tourism in the regions of Ukraine as an important means of improving the sectoral structure and territorial organization of tourism activity on the basis of the use of natural tourism resources and the employment of large numbers of unemployed rural population. Methodology. The methodological basis of the study is the dialectical method of cognition and the systematic approach to the study of phenomena and processes of the formation and development of rural green tourism in the regions of Ukraine on the basis of the use of a favourable natural potential and an excess of labour resources. Results. The article reveals the tendencies and possibilities of improving the structure and territorial organization of tourism activity on the basis of development of rural green tourism. First of all, the natural conditions and resources of the picturesque countryside, as well as the unoccupied rural population, are determined as its resources. The forms, sources, and mechanisms of the organization, proposals for granting and extending the nomenclature of services are substantiated. The prospects of using the EU experience and the advantages of European integration processes for Ukraine are revealed. Recommendations on the formation of clusters and other associations of tourist activities in the village have been developed. The field of application of results: carrying out of scientific researches in the field of development of the activity of agriculture, provision of services of rural green tourism, is one of directions of diversification and increase of incomes of rural population and improvement of its standard of living. Solving the problems of employment, organizational and economic problems related to the reproduction of labour potential in the agrarian sector and the formation of new trends in the production and marketing of agricultural products. Conclusions. The development of rural green tourism has a positive effect on solving socio-economic problems of the village, primarily in the direction of expanding the rural population’s employment. Rural green tourism provides a rural population with additional income, expanding employment opportunities for rural owners, not only in the production sector but also in the service sector. With an increase in the number of vacationers, there is a need to meet their diverse needs and this, in turn, stimulates the development of services: excursions, communications, trade, life services, recreation and entertainment, and others.

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