Özet:

The aim of this study is to reveal the experiences of tourists staying in themed and other hotels without theme in the Cappadocia region in the context of tourism industry, experiential marketing, experiential value and customer satisfaction and whether their satisfaction vary according to these experiences. Using the convenience sampling method, a total of 405 usable questionnaires were collected, 203 of which were from the 16 themed hotel guests and 202 of which were from 23 other hotel visitors. Descriptive statistics and explanatory factor analysis were used. The main finding of the study is that there is a significant difference in all sub-dimensions of experiential marketing perception and satisfaction levels according to themed hotel or other hotel without theme accommodation. In addition, a high relationship was detected between perceived experiential marketing and customer satisfaction. This high relationship is due to the fact that experiential marketing perception accounts for almost half of customer satisfaction (,501).

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