Özet:

The only way to exist in the future in the atmosphere of the current economy is strategic thinking. The ability of to continue their profitable growth depends on their well-knowledge of the ecosystem in which they operate. Companies find investment opportunities in new and neighboring areas by analyzing their ecosystems rather than traditional industrial analysis. In this sense, it is important for that want to jump into new fields to be revealed and explained with the dynamics of their strategy. In this study, the concept of strategy has been historically explained, the theses presented by management professors are discussed. With a detailed discussion of the neighboring area strategy, the dynamics of the strategy are also explained for accumulation efforts as in. The important result of the study is that the dynamics of the business strategy are related to the ecosystem in which the business is within, in other words, the group. In this context, policy makers need to design a support mechanism by analysing dynamics well.

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