Abstract:

In recent times, the accelerated technological developments have made it easier for consumers to share their experiences and ideas about a product they buy online. The pre-evaluation of tourism products possess power abstract characteristics have led visitors to pay more attention to consumer reviews in the process of creating their travel plans. In this context, the study’s purpose is to evaluate the comments that visitors have left on the TripAdvisor site about GoBeklitepe. In the study, the data was analyzed by the content analysis method. All 518 comments left until February 19, 2021 have been analyzed. The comments belong to the period 2013-2020. As a result, the positive thoughts are far higher than the negative thoughts. Sinevision show, impressivity, magnificence and extraordinary historical environment, etc. The concepts are indicated among positive impressions. The pay policy comes at the beginning of the negative thoughts. Visitors indicate that both the entrance fee and the prices of some products offered for sale are high. Insufficient parking, the lack of guides to travelers, the long-term mining, the lack of humanitarian needs at the distance between the entrance and the tour area, etc. The complaints are expressed and cause negative experiences.

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