Abstract:

The demographic aging process in the world has significantly changed the social position of the elderly and the perception of aging. The way of perception of the age phenomenon in the social context (cultural standards, values and role expectations related to age) is also determining in terms of the problems that older people encounter. First of all, the common stereotypes in society affect the attitudes of the elderly people towards themselves. The meanings of aging can prevent the elderly people from using their cultural capital they have acquired throughout their lifetime and from social harmony. In particular, negative attitudes towards the elderly result in ‘ageism’. In this context, it is expected that the media will be effective in the processes of creating a positive attitude and will create awareness in this direction. In this study, the presentation of news to the elderly in the Turkish, Russian and Kyrgyz newspapers has been promoted. In order to evaluate how old age is placed in the newspapers, the highest drawings of the newspapers, including the "World Old People's Day" on 1 October, scaned the news from 24 September to 08 October 2018 and the content of the news for the elderly has been analyzed. The results of the study are discussing the findings on the perception of aging in three countries and presenting recommendations in the context of improving the rights of the elderly.