Özet:

The study examines the use of Twitter by political parties. In this context, the accounts of 5 parties in the Parliament were examined. Quantitative content analysis was used as a method in the study. The parties' Twitter accounts were analyzed based on general information, the number of content they shared and the interaction rates of the accounts. In addition, shared contents were analyzed separately in terms of type of political communication, its subject and format. The results indicated that the number of followers of the parties and the interaction rates of the accounts did not have a positive relationship with the rate of votes they had received. It was determined that the accounts of the parties were mostly used to support other social media accounts belonging to the leaders and make announcements. While videos were predominantly shared from accounts, the number of creative content is fairly limited.

Anahtar Kelimeler: