Abstract:

With the development of social media, the internet and digital technologies and increasing social interactions, it has begun to gain importance in terms of marketing. People began to produce publications with the Web 2.0 and interacted with each other by sharing the publications they produce with their surroundings. The use of social media tools goes into the interests of people every day and the number of participants is increasing. In Turkey, as of 2019, users use the Internet for an average of 7 hours a day and spend 2 hours and 46 minutes on social media. Social media is becoming more important for. In this direction, literary scans on consumers and using social media have been carried out and the purpose of social media is to determine the impact of consumers on food and beverage preference. There are 248 social media users. The results were analyzed through a statistical program. According to the findings, the social media platforms consumers use most have been identified as YouTube, Instagram, Twitter and Facebook. The elements that are most effective in the choice of food and beverage business have been found that food and beverage consists of quality, cleaning and hygiene, price, quality of service, confidence and atmosphere.