Today, in parallel with the increasing tourist movement, the hospitality businesses with huge capacity are becoming the fundamental elements of the tourism in leading destinations. Accommodation business executives, while planning and offering a variety of leisure activities to supply the tourist being able to use their free time more effectively/efficiently and to have funny time during tourists' holiday experience, they also use these activities as a marketing instrument on their site. This research; aims to evaluate a) the recreational activities of the five star hotel businesses in Antalya destination as a marketing instrument on their own websites and b) the role of hotel businesses’ for marketing the recreation potential of Antalya destinations. The five star hotel businesses (n/288) constitute the sample of the research. The web sites of the hotels chosen as sample of the search were evaluated and analyzed with the content analysis of qualitative research methods. As a result of the study, while the recreational activities reflecting by the hotels on their web sites were evaluated as a marketing instrument, it was seen that the recreational activities were grouped in eight themes; water sports, sports activities, entertainment, gaming events, beauty-care-rehabilitation, animation, children's activities and training activities. In addition, it was discovered that the promotion of the Antalya destinations and the recreational potential was ignored on the hotels web sites.
Today, in parallel with the increasing tourist movement, the hospitality
Alan : Eğitim Bilimleri; Mühendislik; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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