Özet:

One of the important sources of income of local newspapers regularly published is official announcements. The first condition to receive these official announcements distributed within the Press Advertising Board is that the newspapers are printed, i.e. matbu. In Turkey, the Internet connection rates are increasing every day, whether from home or by mobile. According to data from the Turkish Statistical Bureau, the percentage of households with broadband internet access was 78.3% in April 2017. With this ratio, it seems today that digital communication has evolved so far that it is uncomparable with other mechanisms. This process of digitalization, which also demonstrates itself in the field of journalism, has enabled local newspapers to move to the internet environment. The high cost of printing and distribution activities makes the internet environment extremely attractive for local journalists. However, many local newspapers are not able to stop publishing printed in order not to be deprived of the income that will be obtained from official announcements. Today, when the publication of the popular press leaves the paper printing of the well-known newspapers, it is a problem that the low-income local press must be dealt with because of the official announcements. Nevertheless, the newspapers that have been published for months before general and local elections, both in the print and on the internet, and for the purpose of taking part in political advertisements, are another problem that the local press must fight. The necessary press advertising agency, if necessary, must take measures against the unfair competition caused by these nylon newspapers by professional organizations. This study aims to explain the two issues that the local press faces in the digitalized communication environment.

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