Abstract:

The developments in new communication technologies and that internet turns into one of the indispensable dynamics of people within a short time has caused the emergence of social media channels which enables interaction. Social media users, traditional media can create content on their own knowledge and experience in the new media and share content with other users wriggling from unilateral communication and  patterns which its content was predetermined. The share under “Hashtags" used in social media platforms such as Facebook, Twitter and Instagram "that's content tags that users identify" are fed by users from many parts of the world and the mean of the content gains diversity. This diversity allows to connect more people and to develop their own ideas positively or negatively benefiting from other people's experiences. In this study, it is examined the images of user generated contents on tourism. Whether they are content with Turkish touris, what type of tourism they prefer and the profiles of tourists visiting Turkey are examined with content analysis examining photos foreign users share under hashtag #turkeyholiday in Instagram.

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