Abstract:

As a result of technology development, information society is occured.Communication technology is developed by to share information easily and fast.According to Manuel Castells, society has been transformed more fluid and dynamic network society.Through this social transformation and new technologies in the field of television broadcasting, new broadcasting concept is occured. Especially tv audience has many opportunities with digital broadcasting. Television systems called IPTV, web TV, pay TV has come into our lives. IPTV, encrypted or unencrypted radio, television, data channels, the stored video, audio and data content of the IP (Internet protocol) packets converted to broadband access technologies (xDSL, fiber ..) and with this broadband technologies tv broadcasting regains audience (Taşçı and others, 2011). This new TV systems is interactive.In this study, digital broadcasting options and opportunities was examined. Theoretical basis was occured and changing audience with digital broadcasting was addressed

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