Abstract This article presents part of the path traced by the research Critical Semiotics: Communication as Event. As an entry point to the work, we will present here the central hypothesis and our objectives; namely, the perception that the concept of event, despite its importance, is dispersed in the area of Communication, and fluctuates between empiricist, functionalist and/or phenomenological understandings. Speculating another possible life to the concept, with another potentiality to communicational research, we started to investigate the pragmatic dimensions of the event, between Charles Sanders Peirce's semiotics, and Gilles Deleuze's philosophy. By thinking of the event in its effects, with its inseparable effectuation and counter-effectuation, it opens space for a thought of Communication that does not reify its objects or experience but focuses on understanding the translations involved therein.
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