Abstract:

Nowadays the smartphone industry becomes one of the most lucrative as well as fast-growing businesses, examining the impact on mobile game business of in China. The mobile game industry is growing fast and become the daily activities for mobile users. Due to rapid diffusion of mobile phones all over the world, the mobile game holds a number of exciting possibilities for new business models and growth strategies. In the present research we are trying to figure out the keys elements of the smartphone growing for mobile game business Industry. The research attempts to review on the salient issues of consumer behaviour of mobile gaming (CBMG), We propose a research model that examines why game players actively engage in playing mobile games, and how such engagement can affect their behavior in smartphone choice. Research has been conducted using informal interview, questionnaire, and wechat survey based on question develop by researcher. The respondents consist of 132 targeted participants which involves university students, housewives, and random public at various places. The result indicates that the smartphone fast growing has given the positive impact to the mobile game business which can help to develop business success.

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