This study uses literature, observation,and case study methods to investigate the significance and advantages of the "Live broadcast+e-commerce" model for public service communication.The study summarizes the preliminary experience of the "Live broadcast+e-commerce" model in TV public service communication, and makes suggestions on the risks to be avoided in its subsequent development.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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