Özet:

Purpose - This study aims to study the impact of supply chain integration on operational flexibility and the ability to mass-personalize. Method - In the study, an survey was conducted on 83 selected with a easy sample method from the manufacturing enterprises operating in Turkey. To the purpose of the research and test the hypotheses developed in this direction, the partially smallest square structural equality model (PLS-YEM) was preferred. Results - Analysis on 83 found that the three-dimensional integration of the supply chain is positively linked to operational flexibility of internal integration and that customer and supplier integration is positively linked to the capacity of mass personalization. Results - According to the research results, it can be said that some dimensions of supply chain integration will positively affect the development of operational flexibility and the ability to mass-personalize.

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