Özet:

Companies seeking to reach their potential customers apply to advertising activities, which are an effective means of persuasion for consumers to purchase products or services from the past to the present day. Media agencies have an important position between customers and companies in terms of their activities. These advertising activities carried out by media agencies include tables aimed at reaching the target audience in the appropriate advertising mechanisms, according to the corporate budgets. When the marketing studies are studied, the traditional advertising platforms (TV), the internet, the newspaper, etc. can reach the target audience directly.It’s still more television. In this context, the TV channel, which offers more than a thousand channels, forms the scope of the work. Creating advertising diagrams that media planners prepare for television is a complex problem in real life. In this context, there are studies in literature looking for a solution to the problem using intuitive and optimal methods. The important deficiency of these studies is that the ability of media organizations to reach the right target audience is ignored and not included in the problem. However, in this study, the application of the advertising charting problem in a media agency is a contribution to literature. In the application, a mathematical model was developed and graphs were obtained in order to increase the target audience for the advertising of a company that produces the cleaning product in a media agency. The optimum result produced by the model compared to previous charts, the target audience increased by 16.25% from the current budget and the display balance was established between advertisements of different lengths.

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