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Tüketici hakları ve tüketici bilinci kavramları tüketici, üretici ve satıcılar açısından pazar sistemi dinamiklerinin etkin bir şekilde işlemesi için oldukça önem taşımaktadır. Bu çalışmanın amacı Denizli İlinde tüketici hakları farkındalığını ve tüketici bilinç düzeyini tespit etmektir. Denizli ili merkez ilçelerinde yaşayan tüketicilere anket uygulanmış ve toplamda 388 anket analiz edilmiştir. Elde edilen veriler demografik değişkenlere göre farklılık analizleri ile test edilmiştir. Araştırma sonuçları katılımcıların, tüketici hakları konusunda yeterli seviyede bilgi sahibi olmadıklarını göstermektedir. Ayrıca tüketici hakları farkındalığı düşük olanların ekolojik çevre bilinçlerinin de düşük olduğu ürün ve fiyat bilinçleri ile bilgi arayışlarının ise daha yüksek olduğu tespit edilmiştir. Demografik özellikler açısından değişkenlere ilişkin elde edilen sonuçlar önemli ölçüde farklılık göstermektedir.
Consumer rights and consumer consciousness concepts are of great importance for the efficient processing of the dynamics of the market system in terms of consumers, producers and sellers. The aim of this study is to identify consumer rights awareness and consumer awareness levels in the Denizli Province. The survey was carried out to consumers living in the central districts of Denizli, and a total of 388 surveys were analyzed. The data obtained was tested by differential analysis based on demographic variables. The results of the research show that participants do not have sufficient knowledge of consumer rights. It has also been found that those with low consciousness of consumer rights have lower ecological environmental awareness, and their product and price awareness and their search for information are higher. In terms of demographic characteristics, the results obtained in relation to the variables are significantly different.
The concept of consumer rights and conscıous consumer is crucial for the efficient handling of market system dynamics in terms of consumers, producers and sellers. The aim of this study is to determine consumer rights awareness and conscious consumer level in Denizli. A survey was conducted among the consumers living in the central districts of Denizli and 388 questionnaires were analized. The obtained data were tested by using differences analysis according to demographic variables. The research results show that consumers don’t have enough knowledge about consumer rights. The results also show that those with low conscious consumer are higher in product conscious, price conscious and information seeking. At the same time it has been found that those with low conscious consumer have lower ecological environmental conscious. In terms of demographic characteristics, the results obtained regarding the variables differ considerably.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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