Abstract:

The research is aimed primarily to reveal the metaphoric perceptions of participating teachers about the use of social media and the social media. The research has been used as one of the quality research models. The study included a total of 75 teachers. The research has achieved findings about the use of social media by teachers and metaphors they produce about the concept of social media. In the form created by the researcher from the teachers "Social Media....like; Because......." They were asked to complete the phrase. In the analysis of data, visual analysis and content analysis techniques have been used. At the end of the study, the findings found that teachers used Instagram most of the social media tools, most of them used 2-3 hours a day and they used it to acquire professional knowledge, to ensure their professional development. In the second part of the study, the participating teachers developed a total of 46 metaphors related to the concept of social media. The most viruses related to the social media concept of the teacher, the world, food, the sea, etc. They have produced metaphors. These metaphors developed in a total of 7 subjects. These topics are ranked as the most metaforic coverage of "social media with a positive-negative broad content, social media as a source of information, social media with the direction of controlled use, social media with its constantly updated and developing structure, social media with the characteristic of addiction and social media with the characteristic of addiction".

Keywords: