Özet:

Purpose - Entrepreneurship, taking into account the features of today's technology and the century, comes to us as an absolute address on the road map of companies. Entrepreneurship has also become a remarkable fact that in the struggle of to stand up, the development and growth of the enterprises at the macro and micro level, the output key has also taken the importance. The aim of the work at this point is to provide a road map in points such as how entrepreneurs in the business world should deal with the process and how to manage the process. Method - The work is carried out by the research method. In the quality research process, information is obtained through documents and in the analysis phase, the findings are interpreted through the quality analysis program in Maxqa 2021. In the database, the "Entrepreneurship" scan using the substructure of the Turkish HBR magazine has seen a total of 267 studies (articles, blog posts, videos, interviews) on the subject. All of the studies were obtained from the data source and included in the data set of the research. Results - The results of the analysis found that the codes related to entrepreneurship focused on eight topics of gold. Globalization and intra-institutional entrepreneurship in dealing with the processes of individuals in entrepreneurship are among the important findings of the study of customer focus and value creation, entrepreneurial spirit for success and the integration of innovation, digitalization and technology with the entrepreneurial ability in the process of mentality. The original value is the introduction of an example of how corporate owners or actors in the business world in the entrepreneurial process or how the process is addressed rather than what the concepts in the process are.

Özet:

Aim - Taking today’s technology and the aspects of the 21st century into consideration, entrepreneurship is a crucial point on businesses’ roadmap. It is an acknowledged fact that entrepreneurship is a key element in businesses’ struggle to survive and in providing micro- or macro-level development and growth. In this vein, the aim of the study is to present a roadmap for entrepreneurs who own businesses on points such as how to handle and manage the process. Methodology - The study was conducted with a qualitative method. In the qualitative research process, data was obtained through documents; and in the analysis, findings were analyzed with Maxqda 2021 qualitative analysis software. The journal “Harvard Business Review Turkey” was used as a database and the search for the term “entrepreneurship” yielded 267 studies (articles, blogs, videos, and interviews). All these studies were obtained from the database, analyzed and added to the study’s dataset. Findings - The results of the analysis show that codes related to entrepreneurship are intensively grouped under 8 themes. Among significant findings of the study are: individuals’ tendency towards globalisation and in-house entrepreneurship in terms of handling processes; customer orientation and value creation; entrepreneurial spirit and mindset for success; innovation within the process; digitalisation and integration of technology with entrepreneurial skills. Original value - Rather than focusing on the concepts within the entrepreneurial process for business owners and actors in the business world, the study presents a pattern regarding how to handle this process.

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