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This study investigates the untapped possible sources in one of Hungary’s less developed region. There are many natural and cultural sources, which can be used to boost the local tourism, with the help of an appropriate marketing communication plan. To select the optimal touristic products for this task, Hungary’s more developed regions and also foreign examples can give help. In 2010 Pécs wasn’t voted as cultural capital without a reason. There are plenty of historic, cultural and natural attractions which can be used to draw visitors into the region
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