Özet:

With the participation of parents in the online environment, the digital content produced about parenting has become widespread, so individuals have been able to easily access the information or recommendations they need about their parenting roles. However, it is still an important topic of debate whether the recommendations on these daily parental practices presented to readers in the digital environment are independent of social gender codes. The focus of the study in this framework is also the study of whether the content of the website, which today provides information and recommendations to parents about their daily practices on parenting, is independent of social gender codes. Moving from this point of focus, the example of the event investigation was carried out in the 'baby. The site called com' is identified as an example element of the event. "Bebek.com", unlike other websites, defines itself as a family life platform that offers content not just for digital mothers, but for digital parents. In this regard, the contents on the said website have been analyzed in terms of whether they reflect the social gender codes and whether they position the role of parenting over a gender. The study found that the website provides information and recommendations to parents according to social gender roles.