Özet:

India is an active user county in the world in terms of using social media. We live in a socially networked period, where everyone is connected through a network of social media, and that too at a very low cost. Technology has evaporated the limits of social connections among friends and family staying far and even with strangers. The utilization of social media sites among young people has increased drastically and impacted their daily life. This paper aims to study the pattern of use of social media sites and their correlation with university students’ social relationships and academic achievements. Through random sampling 100 post-graduate students (50 boys and 50 girls) from MANUU (A Central University), Hyderabad (India) were selected. One standard tool named Social Relationship Scale (SRS-KPFNNT) and one self-developed tool named Social Media Usage Scale were used for data collection.   The researchers found that YouTube, followed by WhatsApp are the most liked social media site among the sample students. Students are having at least 2 social media site accounts. They found significant differences in usage of social media sites among students in relation to their type of families) and social relationships (among students in relation to their gender). Further, they found a remarkable correlation between usage of social media sites and social relationships.

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