Özet:

The aim of this study is to semtinize the process from the idea, design, project evaluation, testing to the launch process of classic, functional, luxury, aesthetic looking office furniture that have been modernized according to various customer requests and needs, to examine how these steps go along with customer participation and solutions. Qualitative research method was used one of the qualitative research methods Sample selection was carried out by the snowball sampling technique, which is a non-random method. Face to face interview method was applied with office furniture companies operating in İzmir Karabağlar province. Descriptive analysis method was used in the analysis of research data. According to the findings, it was emphasized that customer participation is important in the process of developing new products and it was concluded that the level of participation is most common during the idea and launch process. Due to the scarcity of research done within the scope of B2B marketing, it is planned to bring a different perspective to the literature in the context ofnew product development, especially in the business relationships realized in the light of customer needs.

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