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  Citation Number 16
 Views 62
 Downloands 26
Siyasal Pazarlama Uygulamalarının İlk Kez Oy Kullanacak Seçmenler Üzerindeki Etkilerine Yönelik Bir Araştırma
2015
Journal:  
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Author:  
Abstract:

Political marketing is the all of the effort that political parties and candidates make to win the election or reach the target vote rate. Nowadays, ideology concept loses its importance for voters and political parties head voters with similar issues. In order to direct preferences of voters to a specific political party or candidate against similar programs and promises, political parties and candidates are required to express themselves appropriately to the voters. The aim of this paper is to investigate whether political marketing effort have effect on the preferences of first time voters. For this purpose, a survey is conducted to students of 10 high school that take place in Izmir, Buca and the results were evaluated

Keywords:

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Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 635
Cite : 8.411
2023 Impact : 0.333
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi