Abstract:

The purpose of this study is to study the impact of the Covid-19 epidemic on consumer purchasing behavior and panic purchasing behavior in e-commerce. Method - The online survey form, which consists of three sections, was used as a data collection tool in the research. In the first part of the survey form, the general information to the consumer is presented, in the second part, the questions to determine the conditions of consumers shopping on the internet during the Covid 19 epidemic, and in the last part, the 'Panic Purchase Scale' consists of seven expressions developed by Lins and Aquino (2020). In the study, using the profit ball sample method, the online prepared survey form created through Google forms was applied to 882 people based on the voluntary essence, 16 of them were not included in the survey due to the wrong/default filling. The data received was analyzed through the SPSS 26 program. The findings - The results of the analysis were found that the behavior of the individuals to panic buy varied according to the state of education. In addition, the majority of the participants in the epidemic process have determined that it is easy to purchase and time savings because they prefer to shop on the internet, the most popular e-commerce sites are Trendyol, the most demanded products are clothing, personal care, electronic products and food products, they use credit card in their payments, the most used shipping company is domestic shipping, in this process many participants do not face any problems in the shopping they do from e-commerce sites. Discussions - The research was conducted and there was a lot of research on consumers' purchasing behavior in their online shopping, but there was a very few studies that studied the behavior of individuals in the pandemic period. Therefore, it is believed that this research will make a significant contribution to literature in the relevant field.

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