Abstract:

The main objective of the study is to prioritize the factors affecting the supplier commitment of the manufacturing enterprises operating in the nuts sector in the province of Giresun (Trust, Satisfaction, Addiction, Resource, Communication, Common Values, Social Connections, Original Investments, Confidence and Psychological Contracts) with the ENTROPI method, which is a multi-criteria decision-making method. Method - The data used in the research was obtained by face-to-face conversations with business managers and academics working in the nuts industry. It has been priorized by the ENTROPI method, which is a multi-critical decision-making method, for the factors affecting the supplier's commitment. The findings - the most important factors for the supplier's commitment have been identified as "Responsible", "Free Investments" and "Source". The other most important criteria for the supplier’s commitment factors in nuts enterprises are defined as “Communication”, “Common Values” and “Trust” respectively. On the other hand, the "social connections" factor was the criterion of the lowest level of importance. Other factors with the lowest level of importance have been found to be "dependence", "psychological contracts" and "Tatmin" respectively. In today’s business world, where the global competition is too high, the importance of the supplier, supplier assessment process and supplier choice decision increases every day. A way of to be sustainable is without a doubt through the performance of suppliers. From this point on, the establishment of long-term relationships with the supplier and the continuation of this relationship are considered as a critical factor for companies who want to succeed in today’s competitive conditions. With a similar study that covers enterprises that are producing more comprehensive nuts in the future, the results of the priority of factors affecting the supplier’s commitment in the nuts industry can be compared. On the other hand, the problem arising in this study can be identified by researching the other food sectors in a way that should be from the eyes of the different food sectors.

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