Özet:

Companies in an intense competitive environment must use various methods to be long-lived and competitive superiority. This is also a part of the competitive strategies. Competition strategies can provide companies with a way out in sectors where competition is intense and challenging. Specifically with its contribution to the location school, competitive strategies, which also hold an important place in strategic management literature, can be considered as a great rescue in achieving their goals, such as achieving a competitive advantage of, providing sustainable resources and living a long life. The main objective of the study is to recommend a method to reduce the impact of the intense competitive environment that companies have entered, especially in recent periods. This advice is aimed at solving the problems revealed by the five competitive forces that companies in the competitive environment encounter in 1980 by Porter. In the framework of the general strategies developed to address the five forces that companies encounter in the market, solutions have been determined. These strategies formed in the context of the positioning school can be regarded as one of the strategies that will provide great support while fulfilling their desires, such as being able to provide competitive superiority, the expectations of, developing a sustainable resource provision policy and being a long-lived company. Keywords: General Strategies, Location School, Diversification, Cost Leadership, Focus.

Anahtar Kelimeler: