Özet:

The gain of weight of alternative tourism in the developing destinations in the tourism market and the formation of new types of products in the old destinations indicate that the demand for alternative tourism will increase in the future. The development of alternative tourism will help develop not only tourist destinations, but also non-tourist areas, and will allow these regions to take their share of the country’s income. In the study, the alternative tourism potential of the Karabakh and Eastern Zengezur regions, which have significant natural and cultural resources rescued from the Armenian occupation, has been investigated. The research is important for the creation of an idea of the problems and potential of the Karabakh and Eastern Zengezur regions, especially in the existing alternative tourism sector, to emphasize the contribution that this potential can contribute to the development of the regions along with further development. In the research, the quantum research method was used and the data was collected using the survey technique. The survey was carried out face-to-face with 180 people and the data obtained was analyzed using the SPSS 26 package program. As a result, it has been concluded that the Karabakh and Eastern Zengezur regions have alternative tourism potential primarily, including ski tourism, camp and karavan tourism, dark tourism and agro tourism.

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