Özet:

Today's technological, economic, social, and psychological developments emphasize the individual aspect of the consumer's needs, expectations, and desires. Therefore, tourism is entering a new era that is being shaped by more creative, diversified, unique, reliable, and unforgettable experiences at the point of individualization. In this era, the tourism and hospitality industry has undergone a more privatized transformation to keep up with the fast-changing world and survive. One of the mechanisms contributing to this process is an experiential tourism, which is thought to shape future tourism. In addition, it is predicted that experiential tourism, with its new models, will make the tourist guide one of the more active and functional aspects of the tourist's individual experience process and will give a brand new meaning to tourist guiding. However, in the relevant literature, it is seen that the context of experiential tourism has not been sufficiently clarified, and different perspectives have not been developed, especially regarding the role of the tourist guide in experiential tourism. Based on this gap, this study aims to create a conceptual framework and propose a model for experiential tourist guiding by examining the context of experiential tourism in the light of relevant literature. Experiential tourist guiding was conceptualized as the guide's experiential role performance, which consists of designing, executing, and developing the tourist's experience process. The model in question was created with the factors (personal and professional resources of the guide, tourist, destination, experiencescape, providers, local society, and global developments) affecting the guide's experiential role performance and the tourist's experience process with a guide and the outputs (guide, experiential tourist, business, destination, tourism industry, and other sectors) of this process, as well as contains multiple recommendations for further research.

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