Abstract:

Purpose - The purpose of this study is to determine the effects on the customer satisfaction of system quality, application benefits, privacy variables, and aesthetic, pleasure, social presence variables that make up hedonic factors that make up useful factors in mobile food ordering applications. Method - The main mass of the research in Turkey with any mobile device (cep phone, tablet, etc.) People who can access the internet. In this study, the data was obtained by the survey data collection method. The study collected data from 453 people with a simple sampling method. The analysis of the detective factor to the measurements in the study and the verifying factor analysis of the structural validity of the measurements were also applied. The determination of relationships and the testing of established hypotheses are interpreted with the help of the structural equality model (YEM). The findings - The findings have shown that the quality of the system, the benefit of the application, the privacy, the aesthetics, the pleasure and the social presence have a direct and positive impact on customer satisfaction in mobile food order applications. Debate - This study, carried out due to the very limited work in the literature of useful and hedonic variables in mobile food order applications, is estimated to contribute to literature.

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