Abstract:

Tourism, while continuing to show improvement, the competition between businesses is increasing with each passing day. In order to gain an advantage over their competitors in increasingly competitive conditions, businesses need to set their own strategies. The strategy is a collection of results-oriented, effective, long-term decisions designed to achieve goals, observing the work of competitors. Competition is to fight in the industry, with strategies that respond to the needs of customers while meeting their expectations. Therefore, competition strategies include the idea of making a difference between the position of businesses and its competitors. Our research has attempted to reveal the analysis of what the main competitive strategies that the tourism businesses in district Safranbolu of Karabük province counts for determining the competitiveness levels of the hospitality businesses are and how they follow the path. According to the results of the research, it is understood that the businesses implement the strategy of focusing mostly than three generic strategies that Michael Porter identifies as total cost leadership, differentiation and focusing.

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