Özet:

Corporate Social Responsibility (CSR) is a management process for the companies to determine their economic, environmental and social impacts, manage their risks and resources, structure their business processes in line with their economic, social and environmental priorities by taking into account the expectations of their stakeholders. CSR enables the company to ensure its own sustainability and to fulfill its environmental and social responsibilities. One of the many benefits that CSR provides to the company is the positive effect of CSR to the company’s brand and reputation. The aim of this study is to analyze the perspectives of companies on CSR and examine the role of CSR on communication activities of the companies. In line with this purpose, structured in-depth interviews are held with 11 companies listed in the BIST Sustainability Index about their CSR processes and communication activities. CSR sections on their websites and the CSR reports of these companies are also analyzed by using content analysis method. According to the results; it was concluded that index companies carry out their CSR processes systematically and CSR is perceived as a way of doing business that covers all business processes by these companies. In addition, it was found out that they frequently use CSR practices as a communication tool and that CSR practices are of importance in brand communication activities.

Anahtar Kelimeler: