Özet:

AAfter the civil war in Syria and Yemen, with Russia’s beginning to invade Ukraine on 24th February, many Ukrainian children were caught in the middle of the war. At this stage, the importance of advertising campaigns emerged once again in the process of raising public awareness for children who were adversely affected by war by highlighting the problems experienced by children exposed to war and encouraging people to help. In the study, it was aimed to reveal how children exposed to war were presented and what messages were given to people in advertising campaigns prepared for children exposed to war by various organizations in the recent period. For this purpose, visual and written indicators used in nine different advertising campaigns from seven different countries (Germany, Australia, Belgium, Canada, Portugal, Singapore, Chile) about children exposed to war were analyzed through Speech Act Theory developed by John Searle within the scope of the study. In the findings obtained in the study, it was revealed that the technique of sadness appeal was used by emphasizing the negative effects of war on children in advertising campaigns. In the advertising campaigns examined in this way, it was concluded that it was sought to encourage that people helped children affected by war through the sadness appeal in the action dimension in general.

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